LOS ANGELES and MILAN — July 30, 2026 — AMIRI, the global luxury fashion house founded in Los Angeles in 2014 by Mike Amiri, announced a collaboration with Intelo.ai to deploy in-season optimization agents across its international retail network.

The company's approach to technology has always begun with the product and the client. As AMIRI has grown from its Los Angeles origins to boutiques across the United States, Europe, the Middle East, and Asia, its investment in digital tools has been deliberate and selective — chosen where it strengthens the relationship between the client and the collection, and where it gives the brand's teams additional capacity for work only they can perform.

The Right Product, in the Right Store, in the Right Season

Working alongside AMIRI's merchandising and retail operations teams, Intelo.ai's agents analyze demand and sell-through signals across the network and translate them into clear recommendations for replenishment and store-to-store balancing. The goal is straightforward: a client who walks into an AMIRI boutique should find the piece they came for, in their size, in the season it was made for.

A Step in Intelo.ai's US–EMEA Expansion

The collaboration also marks a step in Intelo.ai's expansion across the United States, Italy, and the wider EMEA region, working with a house that bridges American creative vision and Italian artisanal craftsmanship.

The agents are being introduced in phases alongside AMIRI's existing merchandising and retail systems, beginning with the brand's directly operated network and extending across markets through the coming seasons.

About AMIRI

Established in Hollywood in 2014, AMIRI has led a distinctive path in luxury fashion, grounded in Americana and shaped by the vision of its namesake Founder & Creative Director, Mike Amiri. Beginning his career by creating exceptional, one-off stage pieces for legendary Hollywood performers — and today continuing to celebrate a new vision of American luxury, a meeting-point of music, art and fashion. Now a global brand, yet with a distinct Californian identity, AMIRI ranks among the fastest-growing businesses in the global luxury landscape. Learn more at AMIRI.com.

About Intelo.ai

Intelo.ai builds AI agents for premium and luxury retail. Its in-season optimization agents help brands act on demand signals as the season unfolds, supporting full-price sell-through and reducing excess inventory. Headquartered in the US with a growing presence across Italy and EMEA, Intelo.ai brings decision-grade intelligence to global merchandising and retail operations. Learn more at intelo.ai.

Read the original announcement on PR Newswire.