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Explore the world of customer success with Paddy McShane, Head of Customer Success at STATSports. In this insightful exploration, Paddy shares key strategies for creating delightful interactions, the art of educating customers beyond their expectations, and the significance of timely responses. Join Paddy McShane on the journey to elevating customer success at STATSports.

Paddy McShane - Head of Customer Success STATSports

  • Delight in every interaction; on getting time to communicate with your customers, ensure to bring some element of genuine delight to the conversation to ensure it’s both valuable and memorable for each individual. Go above and beyond!
  • Educate to enlightenment; the customer can educate themselves to a point. This is the point of where they assume they need to be to get value from the subscription. However, as a CSM, you take this further to enlighten the customer further than education. Uncovering elements of the product they never thought they’d need, an approach which saves them and their whole team time and money, or an upcoming feature they can look forward to. Be the Buddha of that relationship and enlighten their pathway to success.
  • Timely responses beat quick responses; in this industry speed is always the goal in relation to KPIs. However, this can lead to a lack of quality. One response, hastily written and quickly sent but ultimately incorrect, can lead to a much longer to and fro with the customer in trying to recover what went wrong and increasing frustration. Whereas an informative and timely response getting to the crux of what the customer needs prevents wasting anyone’s time. A timely response is key!

About Paddy McShane

Current Head of Customer Success for STATSports, based out of Newry. Working with some of the most successful and exciting sports teams from across the globe.

Previous Head of Customer Success at Xsellco/eDesk based in Dublin, Ireland.

Previously, Senior Customer Success Manager at Optimal Workshop (usability/UX software provider) having previously managed a range of high profile clients in a Public Relations role for 3 years.

A Customer Success pioneer in Optimal Workshop, I’m delighted to have worked alongside huge brands such as Google, Facebook, IBM, PayPal, Uber, Home Depot & more.

Proud to have set up Optimal Workshop’s EU office in Dublin, winning DOT IE Best International Newcomer 2016.

About Company

STATSports is a sports technology company that specialises in the development of wearable monitoring devices for athletes across every level of sport. The company was founded in 2008 and is based in Northern Ireland, with additional offices in the United States, Australia, and India. STATSports produces a range of GPS-based tracking devices and associated software, from elite tier to grassroots products, that allow coaches and sports scientists to monitor various aspects of an athlete’s performance across multiple speed and volume metrics. STATSports technology is used by a wide range of sports teams and organisations around the world, including professional soccer, rugby, basketball, and American football teams. The company has partnerships with several high-profile organisations, including Manchester United, Manchester City, Liverpool, Arsenal, PSG, Brazil, England, US Soccer, New Zealand’s All Blacks, NFL’s Washington Commanders, and many more.

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