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Embark on a journey with Amit Kumar, Associate Director of Customer Success at MoEngage Inc, as he unveils the secrets to success in the world of Software as a Service (SaaS). In this evolving landscape, customer success has become the new sales, and Amit shares profound insights into the art of keeping customers happy, strategies to transform satisfied users into enthusiastic advocates, and the competitive world of SaaS popularity. Explore the keys to unlocking revenue growth while competitors turn green with envy at MoEngage Inc.

Amit Kumar - Associate Director, CS MoEngage Inc.

  • In the realm of Software as a Service (SaaS), customer success has emerged as the new sales. While sales teams were once solely focused on closing deals, the success of a SaaS business now relies on maintaining customer satisfaction and engagement in the long run. This means that customer success teams have become the industry’s new superheroes, entrusted with ensuring customers not only renew their subscriptions but also become enthusiastic advocates for the product. After all, in SaaS, a delighted customer is worth their weight in gold (or at least their monthly subscription fee). And remember, if all else fails, a little charm, plenty of patience, and the occasional meme can go a long way in winning over those hard-to-please customers.
  • They say a happy customer is a loyal customer, but let’s be real— a happy customer is also a bragging customer. And in the world of SaaS, bragging customers are the ultimate goal. That’s where customer success comes in. Not only do they help customers adopt and maximize the use of your product, but they also become your product’s biggest cheerleaders. Think of it like a high school popularity contest, except instead of classmates and cheerleaders, it’s your customers who are shouting your praises from the rooftops. And let’s be honest, who wouldn’t want to be the prom king of SaaS? So, invest in your customers’ success plans, nurture those customer relationships, and watch as your revenue grows while your competitors turn green with envy.

About Amit Kumar

I am a Customer Success enthusiast, I love making people successful in what they are trying to achieve with SAAS based platforms.

Currently handling some of the biggest market players, consulting them on how to implement best practices.

About Company

MoEngage is an insights-led customer engagement platform for the customer-obsessed marketers and product owners. We help you delight your customers and retain them for longer. With MoEngage you can analyze customer behavior and engage them with personalized communication across the web, mobile, and email. MoEngage is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization – in one dashboard From Fortune 500 enterprises such as Deutsche Telekom, Samsung, and Ally to mobile-first brands such as Flipkart, OLA, and bigbasket – MoEngage has helped amplify customer engagement for all. Product managers and growth marketers can use MoEngage to provide a personalized experience throughout the customer lifecycle stages – from onboarding to retention to growth. What makes MoEngage different, is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration and personalization capabilities – in one dashboard.

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